ABSTRACT
This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban.
Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is necessary in view of the fact that some people do believe that hotel could go on with their businesses with or without advertising .
Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques. The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business.
It also shows that the awareness level of hotel advertising by the public is abysmally low.
The study was able to show that televisions remains the most potent medium of hotel advertising, closely following by Radio.
Finally, the results of the findings were analyzed with some recommendations proffered. The conclusion was also drawn based on the result of the findings.
TABLE OF CONTENTS
TITLE PAGE II
CERTIFICATION III
DEDICATION IV
ACKNOWLEDGEMENTS V
ABSTRACT VI
TABLE OF CONTENTS VII
CHAPTER ONE: BACK GROUND OF THE STUDY 1
1.1 INTRODUCTION 1
1.2 STATEMENT OF PROBLEM 5
1.3 OBJECTIVES OF STUDY 7
1.4 RESEARCH QUESTIONS 7
1.5 HYPOTHESIS FORMULATION 8
1.6 SIGNIFICANCE OF STUDY 9
1.7 SCOPE OF THE STUDY 9
CHAPTER TWO
REVIEW OF LITERATURE 11
RESEARCH DESIGN &METHODOLOGY
SOURCES OF DATA 23
SAMPLE SIZE 25
SAMPLE SELECTION TECHNIQUES 27
DATA ANALYSIS TECHNIQUES 29
LIMITATIONS OF STUDY
CHAPTER FOUR
DATA PRESENTATION & ANALYSIS 30
QUESTIONNAIRE DISTRIBUTION & COLLECTION 30
CHAPTER FIVE : SUMMARY, DISCUSSION, RECOMMENDATION & CONCLUSION 49
APPENDIX 50
REFERENCES 54
BIBLIOGRAPHY 57
